Last year, around this time, I got excited about Facebook Causes application, and the potential for social networking as a tool for fundraising and awareness on development issues.



Just up, YouTube and Google have ramped up their social engagement, allowing you more ways to give and increase your knowledge about development issues.



YouTube has launched their Nonprofit Program.  They offer the opportunity to “broadcast your cause,” or tune into others that are broadcasting theirs.  I wandered by the One Campaign Make Poverty History channel today to see what it was all about.



Capitalizing on Google’s ad revenue, Ethicle is a search engine that gives 1 cent to charity for every search you make from their site.  The results you get are the same ones you’d get through a google search, but you can watch how your searches are contributing to a cause.  As well, Ethicle gives you the option to customize the destination of your click revenue, including organizations that work in human rights, the environment, humanitarian relief, public health, animal rights and community development.  Check it out.