Old news is sometimes good news! As I sat in Timothy’s coffee today, adjusting to student life once again, I picked up the July 2007 Vanity Fair. The words Special Issue: Africa were blazoned across the cover, against the background of the smiling faces of Bill and Melinda Gates, and Warrant Buffet. Apparently, the magazine put out 20 different covers that month, all featuring different actors in the current era of philanthropy and activism on behalf of Africa. Not just limited to the cover, “Africa” (in the humanitarian sense) was featured throughout the magazine in articles, photographs and even advertisements (ie, the Red Campaign available at the Gap).

My interest in how we’re getting the message about issues of poverty, HIV/AIDS, and debt in Africa out in North America and Europe is keen; I’m always on the look out for new and innovative ways that individuals, NGOs and companies engaging in the continent. Two months ago, Vanity Fair succeeded in just that. By having Bono (Africa’s self appointed spokesperson) guest edit, the one time fashion magazine was fully co-opted by the movement for change in Africa (or at least one branch of it). The result? A huge group of readers (regular and not), that probably aren’t quite as engaged in the issues as, say, subscribers of the African Economist, were given a pile of information on issues far outside their usual attention.

Although in the development world we constantly question the quality of the interventions performed by these mainstream/celebrity activists, I feel like the initial pull of fame endorsing an issue is important. Get people interested, and only then turn them into critics. The sheer number of people that tune in to big name humanitarian assistance makes them incredible useful, as far as I’m concerned. Even if you don’t believe in Madonna approach to development, its difficult to disagree that it’s better to have her on board than not.

Media moments like this one just passed- the Vanity Fair Africa Special Issue- give me confidence that Africa’s issues are becoming more important to us, here in the West. They are finding their way onto our agenda through interesting and innovative venues. It gives me butterflies in my stomach.

Check out: the Darfar: Darfur exhibit at the ROM in Toronto- From Dusk to 11pm every day between September 8 and 17. Or visit www.darfurdarfur.org.